Heated Competition

As we have seen tremendous growth in Groupon-like daily deal services over the past two years, consumer culture has been revolutionized. More and more customers are joining these online services, while more and more of these companies are being born. Of the 70 companies across the U.S., we’re tracking at least 20 in New York alone.

We all get that these companies are doing very well, given their popularity among customers. But how can we measure their success? Here we’ll measure the success of one of our competing New York-based deal services, Adility Deals, by looking at the following data from the past 6 months:

• # of Customers?: How many customers on average join per month? And out of these customers, how many of them actually buy deals on a regular basis(at least once a week)?
• # of Deals?: How many deals (total quantity) does the service offer per day? And how many of these deals are sold per day?

Now that’s some company success. We see that most people who join end up buying deals; and most deals at Adility are sold. Competition is on.