Thursday, June 3, 2010

Heated Competition

As we have seen tremendous growth in Groupon-like daily deal services over the past two years, consumer culture has been revolutionized. More and more customers are joining these online services, while more and more of these companies are being born. Of the 70 companies across the U.S., we’re tracking at least 20 in New York alone.

We all get that these companies are doing very well, given their popularity among customers. But how can we measure their success? Here we’ll measure the success of one of our competing New York-based deal services, Adility Deals, by looking at the following data from the past 6 months:

  • # of Customers?: How many customers on average join per month? And out of these customers, how many of them actually buy deals on a regular basis(at least once a week)?
  • # of Deals?: How many deals (total quantity) does the service offer per day? And how many of these deals are sold per day?

Now that’s some company success. We see that most people who join end up buying deals; and most deals at Adility are sold. Competition is on.

3 Reasons Not to Stay In This Week

Even though it is now early June and 80 degrees, weather reports indicate that New York City will be experiencing rain showers throughout the week. Think it's time to catch up on your reading and movies? Think again.


Don't let the rain discourage you, and head out to do those things you love to do - at outstandingly low prices. This week at Yipit, we are offering deals that no one should miss.


Reason 1: We are thrilled to announce that your favorite dance instructor Hillary Ayn Ryan is offering a $10 TAProbics dance class. No worries if you're no professional TAProbics-er; reviews praise both Ryan for her ability to teach students of all levels and her classes for being demanding and fun at the same time. It's a great opportunity for the perfect workout during a dreary, rainy week like this coming week.


Reason 2: As far as wine and cheese tasting goes, there's nowhere better to go than Artisinal Premium Cheese. And you're in luck! This week at Yipit, we are offering $55 for the "Iberian Peninsula" or "French Wine & Cheese" events at Artisinal. The quality of their wine and cheese has always been highly rated by its customers. But we also know that customers love the experience of Artisinal's events, described as "a giant memorable shebang where learning fundamentals of wine and cheese is met with savoring the deliciousness."


Reason 3: Fear not if you can't go to Central Park this week for some relaxing. Instead, take advantage of the best deal yet offered at the Queen Jane Day Spa: 58% Off 60 Minute Couple's Swedish Massage. This will probably be more relaxing than going to the park, anyway. Regularly over $200, you get it for under $90 at Yipit. This might be exactly what you and a significant other or friend need when it's rainy - a calm and clean getaway.


Don't miss out on these deals just because of the rain. Sign up for Yipit and live life (cheaply)!